In my previous article I told you how important a portfolio is, whether it’s publishing your dream of becoming a Freelance web designer or attracting more new clients online. But building a portfolio seems quite difficult especially when you’re a newbie, you must have been a little worried as you don’t have any experience building such things.
All right, don’t panic. I promise, I’ll make it easy for you. By the end of this article, you’ll figure out the best ways to build your own bombastic portfolio:
- Make Verbal Approaches In Local market
- Exercise your creativity, join designing contests, get endless portfolio materials
- Specify in what you are good at, don’t overload the bucket
- Explain the work you have done on a project
- Add Testimonials, Give your Portfolio a Professional Touch
Make Verbal Approaches In Local market
Remember, you don’t have portfolio so online clients won’t hire you, but you can’t build a portfolio if you don’t have clients. Since you’re new at building portfolio for your freelancing website, your first vital tool should be making verbal approaches in your local market area.
So make it.
Your advocate friend, photographer friend, salesman friend, promoter friend everybody would love to have their own website in this digital age. Who doesn’t want people to search him on Google? Every person who is pursuing a business, even if he doesn’t have any technical idea, it’ll be easy to convince them what a website is, what does it work in benefit or how it’ll give them more & more customers.
You might face it that you have tried to convince 20 to 30 people & you are hardly getting 2 or 3 of them. You might also see, you’re serving quality of works (which you’ve to serve anyway) & got paid almost nothing or a little. Yeah, it’ll happen.
Being a beginner, going through some sort of struggles is not a big deal. Every beginner face it. But what will make it sense is growing yourself, your work ability through what you’re going through.
Exercise your creativity, join designing contests, get endless portfolio materials
Have you heard of 99Designs? I personally believe it’s a great platform for fresher web designers like you. Hence, I myself invested my early 6 months of freelancing playing contests & learning designs, new trends over there.
Here the client doesn’t really care about your experience or your portfolio. You can simply go through the project brief, make an overall understanding of the entire project & bring it on, your best creativity. That’s all! And you never know if the client like your work, bingo! You win it.
You can also go for other similar contest websites as well. The main thing I’m talking about is that if you seriously devote some of your beginning freelancing months in such sites, you’ll surely collect a good amount of portfolio items to show.
Specify in what you are good at, don’t overload the bucket
Your portfolio is your window case, it means you’re going to put every detail you can provide, even when you’re not that good at some things, is it? Don’t do that. Be Specific.
It’s not the load rather overload ruins everything. A strong portfolio enhances your brand identity, so be confident to specify the skills you’re best at.
In fact, in your portfolio include works which you’re satisfied with. I mean, like too many cooks spoil the dish, don’t just randomly put your each & every done past projects. Your portfolio is your creative art exhibition, don’t make it a wholesale market.
Explain the work you have done on a project
Portfolio isn’t all about showing: putting screenshots & the links of some of your well finished or previous practiced projects. Rather it’s your field to grab the attention of more customers, give them significant causes to hire you, why you perfectly fit to their job.
Take time to explain each of the projects of your showcase, the story behind it, but don’t make it a novel at the same time. People have limited attention span.
Make sure your each explanation covers: your client’s goal, how you managed to achieve that, your work process & your success. Keep it precise & understandable so that potential clients would have an idea of what kind of a person you are, your work style, the type of services you provide.
Add Testimonials or feedback: Give your Portfolio a Professional Touch
When you gotta bid for a project on upwork or somewhere else, there are 20 to 50 more proposals have been submitted for the same one. The client won’t gonna talk to every one of them, so how to be the one to stand out in the crowd?
You know, first impression is the last impression. No doubt, portfolio is the initial ornament to attract clients, but what makes it catch the eyes at the very first glance? Testimonials & Feedbacks. As much as there are strong testimonials, your portfolio looks more vibrant. Potential client always look first for how people have experienced your work & what they’ve said about you. So never ever skip this part, in fact, make them solid. Whenever you complete a project ask your clients for feedback, it would be great if your can ask for video audio testimonials. The client will find your portfolio a professional one & your chances of being hired would be highly increased.